Lululemon Service Blueprint
UX Research, Service Design
Created in September 2022 for the third-year Service Design course, this group project (created with Chang Liu and Tugsu Dash) was an introduction to service analysis, with the goal of exploring a service experience centered around a customer/user interaction that has an entry point, interactions, and exit.
The Problem
Explore and map a service experience centered around a customer/user interaction, which has an entry point, interactions, and exit.
The Solution
A service blueprint created from the interactions and touchpoints of a Lululemon store, mapping the components, connections, and user actions occurring within the overall service.
Process
My group and I visited the Lululemon store at 318 Queen St. W., where we observed and documented the user journey and service interaction. My responsibilities included a portion of this observation and service touchpoint mapping (collaboratively with my group members), as well as designing the final service blueprint in a graphic layout.
Final service blueprint
Initial rough service blueprint, drawn in-store
Building out the service blueprint further, from our observation notes
