The Future of Extended Reality
Horizon Scanning, Trend Analysis, Strategic Foresight
Created from March-April 2023 for the third-year Research, Insight, Innovation course, this project researched and mapped the landscape of Extended Reality, providing a forecast and vision for its future.
The Problem
What will impact, disrupt, and intensify the possibilities of Extended Reality into the future? How can this potential be captured, realized, and made actionable?
The Solution
An extensive report, first starting from initial research on Extended Reality, where technologies, behaviours, and market implications were mapped out. From this, imaginative ideal narrative scenarios were written. Finally, this future vision of Extended Reality was evaluated across multiple dimensions, presented alongside a business model and a final pitch video.
Challenges
Analyzing information from three different subsections of the Extended Reality ecosystem, and synthesizing it into new, actionable prospects for the future.
Taking this new information and trying to articulate a cohesive vision for the unprecedented future of Extended Reality technologies.
Initial research, showing the technologies and behaviours, as well as impacts and market implications of Extended Reality now and into the future.
An imaginative vision, providing an experience definition, acceptability and now-ability evaluation, market definition, viability evaluation, business model, platform-ability evaluation, and a final pitch video.
Pitch Video
Experience Definitions
Acceptability and Now-ability Evaluations
